First of all, because they are healthier for you and your family. Just compare product labels. Ecological cleaning products do not contain harmful chemical compounds such as NTA, EDTA and PVC, phosphates, borates and formaldehydes. For free, you are able to look at their composition synthetic preservatives and fragrances.
Organic products are based with natural ingredients. They are based with surfactants obtained from vegetable oils, fruit acids or minerals. Importantly, 100% recyclable packaging.